Selling, a famous salesperson once said, is essentially a transfer of feelings. This transfer may be new to you if you're a first-time home seller, especially given what's involved.
You love and cherish your home. You want the next owner to fall in love with it, too — through photos, through words, and through the experience of walking through your front door. But, perhaps most, you want to get the price you want.
This isn’t a small task. Selling a home requires work. It requires time. The journey isn’t always easy. There will be frustrations. But when you seal the deal and move on to your next chapter — wow, what a blissful feeling.
Below, we preview and link to each step in your journey. We’ll discuss how to know what you want (and what your partner wants, if you’re selling together), how to understand the market, and how to make a plan. And most importantly? We'll give you tips on how to create relationships with experts and work with them to get the job done.
Now, let’s talk about selling your house.
Jump to a specific home selling step using these links:
Know What You Want | Do Your Research | Interview and Select an Agent | Price Your Home | Prep Your Home for Sale | Market Your Home | Showcase Your Home | Receive Offers | Negotiate With the Buyer | Negotiate Home Inspection Repairs | Close the Sale
Know Exactly What You Want
First things first. You need to know what you (and your partner) want in order to sell your home with minimum frustration. Why are you moving? What do you expect from the process? When should you put that For Sale sign in the yard? We can help you organize your thoughts with this home selling worksheet.
Do Your Research
Unless you bought your home last week, the housing market has changed since you became a homeowner. Mortgage rates fluctuate and inventory shifts over time. These are just a couple of the factors that affect the state of the market, and every market is unique. Educate yourself on what to expect. Start with our study guide on the market.
Related Topic: Sell a Home: Step-by-Step
Interview and Select an Agent
This is the most important relationship you’ll form on your home selling journey. Pick the right agent and you may get a better sales price for your house. Here’s how to find and select the expert who’s right for you.
Price Your Home
How much is your home worth? That’s the $300,000 question. Whatever the number, you need to know it. This is how your agent will help you pinpoint the price.
Prep Your Home for Sale
Today, home buyers have easy access to property listings online, so you have to make a great first impression on the internet and IRL. That means you’ll have to declutter all the stuff you’ve accumulated over the years, make any necessary repairs, and get your home swoonworthy. Here’s how to stage your home.
Market Your Home
Home buyers look at countless listings online. The best-marketed homes have beautiful photos and compelling property descriptions, so they can get likes, which can amount to buyer interest, on social media. Agents may also use videos, virtual tours, texts, and audio messages. It’s time to consider how to promote your property.
Showcase Your Home
Your agent can help you get your home in show-ready condition, emphasizing its assets and helping buyers envision themselves there. Agents are also pros at virtual showings, relying on Zoom or Facetime to walk a buyer through your home.
Receive Offers
Yes, you might get offers plural, depending on your market. If you’ve collaborated with your agent, you’ve likely positioned yourself to receive attractive bids. Your agent will review each offer with you to determine which is best for you. (Read: The offer price isn’t the only factor to consider: Here’s why.)
Negotiate With the Buyer
To get the best deal for you, you’ll likely have to do some negotiating. Your agent can help you craft a strategic counteroffer to the buyer’s offer, factoring in not only money, but also contingencies and other factors. Let’s talk about how to ask for what you want.
Negotiate Home Inspection Repairs
Ah, the home inspection. It’s can cause almost as much anxiety for you as a seller as it does for buyers. Most purchase agreements are contingent on a home inspection (plus an appraisal, which will be managed by the buyer’s lender). This gives allows the buyer to inspect the home from top to bottom and request repairs — some could even be required per building codes. The upshot: You have some room to negotiate, including about certain repairs. Once again, your agent can help you effectively communicate with the buyer.
Close the Sale
Settlement, or closing, is the last step in the home selling process. This is where you sign the final paperwork, make this whole thing official, and collect your check. Before that can happen, though, you’ll have to prepare your home for the buyer’s final walk-through and troubleshoot any last-minute issues. We’ve got you covered with this closing checklist.